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    • Recipe: Score and route a lead with an evaluation agent
    • Recipe: Score, route, and follow up on leads
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Recipe: Score and route a lead with an evaluation agent

TL;DR: An evaluation agent scores how well a lead fits and picks an owner. A later step assigns the route. The evaluation agent does not write the CRM.

Who this is for

RevOps and sales teams that want a fit score and an owner before anyone is notified.

What you'll need

  • Connectors: HubSpot or Salesforce, Slack.
  • Agent: An evaluation agent with a fit score and an owner choice. See What is an evaluation agent?.
  • Trigger: Webhook when a lead is created.

A new lead goes to an evaluation agent, which returns a fit score and an owner. The next step assigns the route.

How to build it with Ask Ballet

  1. Open the Console on Home.
  2. Paste the prompt below and set your owner names.
  3. Review the proposed plan and confirm.
  4. Connect the CRM and Slack, then register the webhook.
Build a playbook that triggers when a new lead is created in HubSpot.
Create an evaluation agent. It does not write the CRM record.
Questions: fit as a score of poor, possible, or strong; owner as a choice of
enterprise, commercial, or nurture.
Pass the company, title, and notes. Do not send a prompt.
Read the fit score, the owner choice, and the confidence. Do not turn a low
confidence into nurture inside the classify step.
Then assign the route from the owner choice, create a follow-up task, and DM the owner in Slack.

What the playbook does

  1. Webhook trigger — receives the lead.
  2. Evaluation agent — returns the fit score and the owner.
  3. Assign — sets the route and creates the follow-up task.
  4. Notify — messages the owner in Slack.

Variations and tips

  • Run lead enrichment first if the company and title are often blank.
  • The CRM write belongs in the assign step, not in the evaluation agent.

Related articles

  • What is an evaluation agent?
  • Lead routing and follow-up
  • Lead enrichment